Here is another Super Star of Efficient Frontier, celebrating 4th anniversary: Vikram, eggplant eater...
Congratulations man!
Monday, September 17, 2007
Wednesday, June 20, 2007
The greatest
"Trish celebrates her 4 year anniversary at Efficient Frontier. As some of you know, she also happens to have the unique privilege of being our very first Efficient Frontier employee."
"For those of you who haven't had occasion to interact with Trish much, she is an absolute treasure within Efficient Frontier. She takes care of her clients needs as if they were her own, creates great rapport with clients and partners, and carries herself with a consistently positive, professional, fun attitude.
EF's success to date owes much to Trish's client management over the last 4 years. Trish, you're the greatest!"
Monday, June 4, 2007
Portfolio Based Bid Management
"You can't just Bid a keyword based on its own conversion; you need to look at the elasticity of the Bid as well in terms of how your bid effects your position in the market place that you are participating..." Eric Enge from Stone Temple Consulting talks with our founder, Anil Kamath about Portfolio Based Bid Management.
Wednesday, May 9, 2007
"invalid clicks" rather than "click fraud"
Our guy, Chris Zaharias, attended an 'Invalid Clicks' seminar at Google: "Google really wants to get people thinking about 'invalid clicks' rather than click fraud because clicks that advertisers shouldn't pay for encompass both fraudulent and non-fraudulent clicks. I can see their point - most clicks not worth paying for are non-fraudulent..." Go to searchquant to read more.
Tuesday, May 8, 2007
Thursday, April 19, 2007
Keyword Management Systems in Paid Search
Our Senior Vice President, Strategic Initiatives, Chris Zaharias talks about Keyword Management Systems in Paid Search:
Wednesday, March 7, 2007
Raise Your Search Marketing Game
Subscribe to:
Posts (Atom)
