"invalid clicks" rather than "click fraud"

Our guy, Chris Zaharias, attended an 'Invalid Clicks' seminar at Google: "Google really wants to get people thinking about 'invalid clicks' rather than click fraud because clicks that advertisers shouldn't pay for encompass both fraudulent and non-fraudulent clicks. I can see their point - most clicks not worth paying for are non-fraudulent..." Go to searchquant to read more.

Mom's Guide To Social Marketing

From 'webpronews': Mom's Top 10 Steps To A Good Online Reputation