Wednesday, June 20, 2007

The greatest



"Trish celebrates her 4 year anniversary at Efficient Frontier. As some of you know, she also happens to have the unique privilege of being our very first Efficient Frontier employee."

"For those of you who haven't had occasion to interact with Trish much, she is an absolute treasure within Efficient Frontier. She takes care of her clients needs as if they were her own, creates great rapport with clients and partners, and carries herself with a consistently positive, professional, fun attitude.

EF's success to date owes much to Trish's client management over the last 4 years. Trish, you're the greatest!"

Monday, June 4, 2007

Kite time

Our cultural officer (D.J.) organized another successful event: Fly a kite...

Portfolio Based Bid Management

"You can't just Bid a keyword based on its own conversion; you need to look at the elasticity of the Bid as well in terms of how your bid effects your position in the market place that you are participating..." Eric Enge from Stone Temple Consulting talks with our founder, Anil Kamath about Portfolio Based Bid Management.